Creative Seeds

General information

We are a Marketing Communication agency that combines Corporate Social Responsibility and Advertising.

The concept
We take up social issues and create solutions through advertising campaigns and corporate social responsibility projects. Such campaigns are conceptualized to have all the qualities of what experts would want of an advertising campaign. In fact this type of advertising is much more impactful and provides for easier, more cost efficient ways to build bigger and stronger campaigns.
Our campaigns are reverse engineered. We first identify the issue and the possible solutions for it. The target group is derived from the people connected with the issue. We then make a list of brand that cater to the target group and play match the following the brand values and solutions to issues. Once we are satisfied that brands will benefit out of a campaign, we design a high quality creative campaign that would be memorable and targeted. While designing such a campaign, we work closely with the brands to ensure that what do matches their overall branding strategy and contains the right communication points. What we build apart from regular campaigns is scope for good PR, a strong media presence and a lot of goodwill.
In most cases, these campaigns could be built out of the Corporate Social Responsibility budget of the company, making the CSR budget work two-fold.